Testimonials

these people are absolutely TOP DRAWER: talented, reliable, the Real Deal when it comes to their specialty and they deliver as promised.
Brown Abrams
Jake and Steven do incredible work, and they couldn’t be more friendly, respectful and trustworthy. We got setup thru our designer to do a roman clay fireplace wall and we’re super impressed with the quality of work and artistic touch applied to our project. Highly, highly recommend Iconic!
Brian Steinhauser
They turned our wall into a masterpiece! It was awesome watching Jake and his crew transform our wall. It was an ugly knockdown texture and they were able to get it smooth and give us a really cool venetian plaster accent wall. It completely made our living room a much more vibrant space.
Kathleen Rogers
We hired Iconic for our fireplace and hood that we wanted with venetian plaster and they sure did amaze! We did our research for a while before deciding Jake and his crew were the best fit. The pricing was very fair compared to some other quotes we had received and we were taken away by some of the work Iconic had already done. We showed him images of some cool pinterest
Lindsay Butler
Jake Wheeler, owner of Iconic Wall Finishing, did an amazing job for my bathroom walls—applying a microcement finish (waterproof texture with color). He mixed the product in the color I chose and, with another team member, did the work in a few days time. They came, did the work, and cleaned up the space when done. Highly recommend talking to him about your project. The textures he offers can really elevate the look of any room. For a bathroom, the waterproof walls mean no tile and no grout—a definite bonus.
Deirdre Daly
Jake at iconic did the walls and fireplace at my shop and it looks amazing. He put 24k gold leaf veining on the side walls, a matte finish on the fireplace, he did it quick and the price was right. 10/10 would definitely recommend and would 100% get more work done by him! Everybody who sees the walls loves his work!
Carlos Anaya
We are THRILLED with our fireplace update. All star team and work. We are planning our next project with ICONIC Wall finishing and can’t wait for the final finished updates
Casey Talon
I hired Iconic Wall Finishing for specialty finishes in three spaces for an out of town client new build project in Denver. Jake worked on one roman clay powder room, one custom plaster range hood, and one custom limewash bedroom. He was extremely knowledgable and we would have not been able to complete this project without his expertise. All three finishes turned out amazing and we would highly recommend Jake to anyone looking to add some speciality finishes to their home or project. Looking forward to working together again!
Ellen Casey
We were in a pinch to finish our fireplace project and knew that we needed to hire someone experienced for the Venetian plastering. I was impressed with how quickly Jake responded and was able to meet our expedited timeline. We've received so many compliments on how amazing it looks. It is the statement piece of our home. Highly recommend!
Alexxis Holquin
Jake and his team have consistently pulled through with professionalism, expertise, and high quality, while somehow tackling efficiency all at the same time. The results form his plaster work is truly an art and is unbeatable in the Denver area!
Trent Macdonald
My experience with Iconic Wall Finishing was great from start to finish. They responded to my request for an estimate within 24 hours, and provided a couple of different options to achieve the look I was hoping for. Once work was scheduled, they communicated well through each step of the process. Most importantly, the work turned out beautiful; a total transformation of an old rock fireplace into a modern focal piece of our home.
Janna Courter
I am so impressed with Iconic Wall Finishing! I have been trying for months to have someone finish my fireplace in Venetian Plaster. Jake was extremely responsive and professional. He responded to my initial estimate request within an hour and it was a Sunday night. Not only did he show up on the date promised, he arrived at the exact minute he said he’d be there! My fireplace looks absolutely gorgeous, exceeding my expectations. To top it off, I feel his pricing was not only fair but it was below what I expected to pay. I would recommend this company to anyone without hesitation. Thanks again!!
Lyndsie J
We had Jake and his crew do a beautiful venetian plaster in our bathroom that really came out amazing! These guys were so respectful of our home and seemed to be super efficient with how fast they worked to get us our home back. We just wish we could do this all over our house now!
Kimberly Brooks
I’m so obsessed on how the wall came out! Perfect touch to the studio and I get compliments all day from my clients. Jake and his partner are easy to work with and are super professional. Can’t wait to get more work done by iconic!
Diegocutz TV
We had a few holes before moving out that we needed patched - the quality of the finish on the walls was so good you couldn't even tell it had been repaired! Super responsive, respectful, and professional. They truly care about their work, money well spent! -Jacob
Research Technician
Great work and even better customer service! Recommended to anyone looking for work!
Jasmine Zamzam
Venetian Plaster
Venetian Plaster

It is the process adding a veneer limestone and marble coating to your walls with the use of Italian Plasters.  It can give an incredible sense of depth to any environment while also turning your wall to an art piece.

Imported all the way from Italy, Venetian plaster is a luxurious wall finish made of lime plaster and marble dust. The lime plaster is made from the mixture of fired/slaked limestone and an addition of dolomite marble dust. When applied to your walls/ceilings, it can leave almost any smooth surface with an amazing marble/stone appearance with an endless amount of ways to bring your ideas to life on your walls.

Grassello / Veneziano
Grassello / Veneziano

Made of lime putty and dolomite marble.

Made with a finer aggregate to produce a high gloss, smooth finish on walls. This can be done in any color you want with endless possibilities producing a smooth polished marble appearance. This can also be used to create a marbling effect with veining and gold leaf gilding. This can create Crocodile skin walls and many more ideas.  Also considered a Veneziano or a fine Marmorino.

Marmorino
Marmorino

Also made of a slaked lime putty and dolomite marble dust, just a bit of a coarser aggregate (sand) as to a Grassello is like a fine paste. This is another traditional style which can create a smooth stucco or stone appearance with the range of a matte appearance to a medium sheen.  Adds subtle depth to your walls while feeling like a smooth polished stone.  This can be used as an Exterior Plaster as well.

Lime Wash & Lime Paint
Lime Wash

Made of authentic slaked lime putty.  Can be diluted and tinted to achieve many different effects over a plaster.  Or done by many other techniques using a different consistency to achieve the same mineral properties with a different appearance.  This photo features the lime paint "limewash" effect.

Roman Clay
Roman Clay

Another Eco-Friendly finish consisting of a Gypsum Based Plaster.

This can produce a smooth to the touch finish that models a marble-like effect like a Venetian Plaster with a more subtle, organic look with a matte appearance. A top coat can add a small amount of sheen but protects it amazingly.

Microcement/ Tadelakt
Microcement/ Tadelakt

Both are commonly used in waterproofing required areas like showers. or flooring.  Tadelakt is an ancient Moroccan finish consisting of a Lime based plaster and the addition of a black soap made from olives.  Microcement is another stunning finish that gives you those soft subtle depths you see in plaster while having a durability & waterproof abilities of being on almost any surface including flooring and wet use areas like showers..  Both provide a waterproof finish commonly used in showers/bathrooms with a seamless stone appearance.