Roman Clay
Eco-Friendly Matte Clay Plaster • Denver & the Front Range

Roman Clay is a beautiful, eco-friendly gypsum-based plaster that delivers a soft, organic matte finish with subtle depth and a velvety smooth touch.

It creates a sophisticated marble-like effect similar to Venetian Plaster, but with a more understated, natural, and earthy appearance. The finish has a wonderfully tactile quality and reflects light in a gentle, diffused way.

A protective top coat can be applied to add a slight sheen while dramatically increasing durability and cleanability. Roman Clay is an excellent choice for those who want a modern, calming aesthetic with excellent environmental credentials.

Working With Us Is Easy

Number 1

Quote

Reach out to discuss your project. We work to make sure that we are a good fit for your project and discuss budget options.

Number 2

Concept

Together with our clients, we explore ideas and inspirations to define the perfect finish for their space. Every project starts with a vision tailored to reflect elegance and authenticity.

Number 3

Design

Our skilled artisans bring the design to life, meticulously applying Venetian Plaster, Limewash, or Custom Projects to transform walls into timeless works of art.

Jake and Steven do incredible work, and they couldn’t be more friendly, respectful and trustworthy. We got setup thru our designer to do a roman clay fireplace wall and we’re super impressed with the quality of work and artistic touch applied to our project. Highly, highly recommend Iconic!
Brian Steinhauser
I’m so obsessed on how the wall came out! Perfect touch to the studio and I get compliments all day from my clients. Jake and his partner are easy to work with and are super professional. Can’t wait to get more work done by iconic!
Diegocutz TV
They turned our wall into a masterpiece! It was awesome watching Jake and his crew transform our wall. It was an ugly knockdown texture and they were able to get it smooth and give us a really cool venetian plaster accent wall. It completely made our living room a much more vibrant space.
Kathleen Rogers
I am so impressed with Iconic Wall Finishing! I have been trying for months to have someone finish my fireplace in Venetian Plaster. Jake was extremely responsive and professional. He responded to my initial estimate request within an hour and it was a Sunday night. Not only did he show up on the date promised, he arrived at the exact minute he said he’d be there! My fireplace looks absolutely gorgeous, exceeding my expectations. To top it off, I feel his pricing was not only fair but it was below what I expected to pay. I would recommend this company to anyone without hesitation. Thanks again!!
Lyndsie J

Questions

What is Roman Clay?

Roman Clay is an eco-friendly, gypsum-based plaster that creates a soft matte finish with subtle organic texture and a smooth, velvety feel.

Is Roman Clay good for fireplaces?

Absolutely. Roman Clay is one of the most popular choices for fireplaces because it adheres well to brick and creates a stunning textured, matte finish that transforms old fireplaces.

Can Roman Clay be used in bathrooms and showers?
  • Powder Rooms & Half Baths: Excellent choice. You don't usually have direct water contact here, so it holds up perfectly.
  • Full Bathrooms: Can be applied on walls and ceilings as long as it is kept away from direct shower splash zones.Sealers: 
  • Applying a water-based sealer like Roman Clay Topcoat makes the wall wipeable and guards against humidity
How does Roman Clay compare to Venetian Plaster?

While both can achieve a marble-like look, Roman Clay has a more subtle, matte, and earthy aesthetic compared to the higher gloss and dramatic depth of Venetian Plaster.

Is Roman Clay eco-friendly?

Yes. It is a low-VOC, natural gypsum-based plaster that is more sustainable than many synthetic finishes.

Can Roman Clay be used in high-traffic areas?

Yes. With the recommended protective top coat, it becomes very durable and easy to clean while maintaining its beautiful matte appearance.

What colors and finishes are available?

Roman Clay can be tinted in a wide range of soft, natural tones. It is most popular in matte finishes but can receive a light sheen with a topcoat.

How durable is Roman Clay?

Extremely durable when properly applied and sealed. It is flexible, resists cracking, and can last for many years with minimal maintenance.