Roman Clay
Eco-Friendly Matte Clay Plaster • Denver & the Front Range

Roman Clay is a beautiful, eco-friendly gypsum-based plaster that delivers a soft, organic matte finish with subtle depth and a velvety smooth touch.

It creates a sophisticated marble-like effect similar to Venetian Plaster, but with a more understated, natural, and earthy appearance. The finish has a wonderfully tactile quality and reflects light in a gentle, diffused way.

A protective top coat can be applied to add a slight sheen while dramatically increasing durability and cleanability. Roman Clay is an excellent choice for those who want a modern, calming aesthetic with excellent environmental credentials.

Working With Us Is Easy

Number 1

Quote

Reach out to discuss your project. We work to make sure that we are a good fit for your project and discuss budget options.

Number 2

Concept

Together with our clients, we explore ideas and inspirations to define the perfect finish for their space. Every project starts with a vision tailored to reflect elegance and authenticity.

Number 3

Design

Our skilled artisans bring the design to life, meticulously applying Venetian Plaster, Limewash, or Custom Projects to transform walls into timeless works of art.

I’m so obsessed on how the wall came out! Perfect touch to the studio and I get compliments all day from my clients. Jake and his partner are easy to work with and are super professional. Can’t wait to get more work done by iconic!
Diegocutz TV
I hired Iconic Wall Finishing for specialty finishes in three spaces for an out of town client new build project in Denver. Jake worked on one roman clay powder room, one custom plaster range hood, and one custom limewash bedroom. He was extremely knowledgable and we would have not been able to complete this project without his expertise. All three finishes turned out amazing and we would highly recommend Jake to anyone looking to add some speciality finishes to their home or project. Looking forward to working together again!
Ellen Casey
Jake at iconic did the walls and fireplace at my shop and it looks amazing. He put 24k gold leaf veining on the side walls, a matte finish on the fireplace, he did it quick and the price was right. 10/10 would definitely recommend and would 100% get more work done by him! Everybody who sees the walls loves his work!
Carlos Anaya
My experience with Iconic Wall Finishing was great from start to finish. They responded to my request for an estimate within 24 hours, and provided a couple of different options to achieve the look I was hoping for. Once work was scheduled, they communicated well through each step of the process. Most importantly, the work turned out beautiful; a total transformation of an old rock fireplace into a modern focal piece of our home.
Janna Courter

Questions

What is Roman Clay?

Roman Clay is an eco-friendly, gypsum-based plaster that creates a soft matte finish with subtle organic texture and a smooth, velvety feel.

Is Roman Clay good for fireplaces?

Absolutely. Roman Clay is one of the most popular choices for fireplace surrounds and it creates a stunning textured, matte finish.

Can Roman Clay be used in bathrooms and showers?
  • Powder Rooms & Half Baths: Excellent choice. You don't usually have direct water contact here, so it holds up perfectly.
  • Full Bathrooms: Can be applied on walls and ceilings as long as it is kept away from direct shower splash zones.Sealers: 
  • Applying a water-based sealer like Roman Clay Topcoat makes the wall wipeable and guards against humidity
How does Roman Clay compare to Venetian Plaster?

While both can achieve a marble-like look, Roman Clay has a more subtle, matte, and earthy aesthetic compared to the higher gloss and dramatic depth of Venetian Plaster.

Is Roman Clay eco-friendly?

Yes. It is a low-VOC, natural gypsum-based plaster that is more sustainable than many synthetic finishes.

Can Roman Clay be used in high-traffic areas?

Yes. With the recommended protective top coat, it becomes very durable and easy to clean while maintaining its beautiful matte appearance.

What colors and finishes are available?

Roman Clay can be tinted in a wide range of soft, natural tones. It is most popular in matte finishes but can receive a light sheen with a topcoat.

How durable is Roman Clay?

Extremely durable when properly applied and sealed. It is flexible, resists cracking, and can last for many years with minimal maintenance.